#CutItOut is a major campaign launched by the force aimed at hair and beauty professionals and the wider public as part of its priority to tackle domestic abuse.
The project was launched to coincide with International Day for the Elimination of Violence against Women (Monday, November 25) and is a twelve month campaign aimed at raising awareness of domestic abuse amongst the hair and beauty profession and the wider public.
The #CutItOut brand originated in Norwich, Norfolk, following a tragic murder. In 2017, weeks after confiding in her hairdresser Annie Reilly, Kerri McAuley was killed by an abusive partner. As a result of this, the campaign, which has since seen success in Rochdale too, was developed.
The launch was also the first training event for more than 160 of Northampton's hair and beauty professionals and further events will take place across the county over the coming months.
The campaign is being joint-funded by the force and the OPFCC and has the full involvement and support of partners such as VOICE, the CPS, Crimestoppers and NDAS.
#CutItOut forms part of Northamptonshire Police's wider strategy in tackling domestic abuse, which is one of the force's priorities. It affects thousands of people in the county every year: 16,139 incidents of domestic abuse were recorded between September 2017 and December 2018 and 4.6% of these incidents had a sexual element. In the UK, 25% of women and 17% of men will experience some form of domestic abuse at some point in their life.
If you are concerned about a friend, relative or colleague, or are suffering from domestic abuse, the following links offer guidance and advice.